Hi EL Followers,

Wow, what a great show. We hope you enjoyed it?
If you did, please leave a comment!
What is your favourite EL 1:2012 trend?

Best wishes from the EL crew.

Dear El followers,

Today is the last day of the shoot focussed on Hip-opulent. It has been an amazing two weeks to bing the new collection to the road. We have a fantastic team and we simply want to thank everybody today to always go new ways and think ahead in terms of hair cut & colours. We look forward to a great kickoff in Prague in February and hope to see most of you there. For everybody that won’t make it, please be part of the show via livestream!
It’s the end of the shoot but for sure just the start for the new collection 1/2012!
Your El crew

Hi EL Followers,

Today we focussed on the trend direction of Hip-opulent. This group of people is dedicated to the pursuit of pleasure, they live life hard and fast and hunt out the coolest hangouts with the wildest music and the most beautiful people. And it is all about beautiful Blonde hair creations, so get excited to see the results live in Prague at the EL World tour in February 2012!

Best wishes from the EL crew.

Hi EL Followers,

5th day of the EL collection photoshoot is all about Sports Junkies. Sports Junkies are those people that like to take it to the max at the gym or white water rafting down a raging river, the endorphin rush is what they live for. They wear the latest in high tech sportswear, but are equally enthralled by the high fashion, seeing it as a chance to show off their lithe limbs. Today we have 4 models representing this trend direction and getting in action on the photo & film set.

Best wishes from the EL crew.

Hello and welcome EL blog followers.

Today is all about glamour and super sexy expensive looks. Danielle and Audrey our two Dark Angel models are smoldering hot and look absolutely fabulous. Both Tyler and Lesley have delivered “on trend” haircuts and colours for this amazing seasonal trend direction and we cannot wait to see their pictures in the EL book.

For those of you who new to Essential Looks and to our regular followers we would like to welcome on board a new member to the EL team, Nina Grassnickel. Nina and Steve are now working together as an Essential Looks creative double act along with Tyler and Lesley to collectively push Essential Looks to an even wider global audience…..so watch this space for new and exciting ideas which will support EL in the coming year.

Tomorrow is Sports Junkies day, look out for lots of fun !!

Bye for now.

The EL crew.

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Hello and welcome EL blog followers.

Amandine and Celia are our super cool, Cool Hunter models. Precision haircuts and mirror shine colour makes this trend direction stand out from the crowd. The collection is really coming together now and is exciting all of the EL team as we feel this is going to be one of our best collections….ever!!

Still lots of work to do so…… bye for now.

Best wishes from the EL crew.

Hi EL Followers,
2nd day of the EL collection photoshoot is all about Cool Hunters. Raico & Pauline are our two key models today.
The Film team today is concentrating on displaying the lifestyle of these creative urban nomads that have an uncanny ability to tune into tthe style of tomorrow and pre-empt the next global trends.

Best wishes from the EL crew.

Hello EL Blog followers.

Welcome to our first full day of the EL collection photoshoot. Today we have two beautiful Dark Angels, Corallin and Dalia. The Dark Angels look and feel is all about confident, seductive and mysterious women. We have changed our direction for this edition of Essential Looks and you will see Catwalk looks which in turn have a clear link to Salon looks, showcasing the fact that all of the Essential Looks trends are easily adaptable for salon clients everywhere.

We also have a film crew with us who are filming footage for our EL World tour event in Prague on February 4th 2012, so an exciting first day.

More tomorrow.

Best wishes from the EL crew.