Today, the EL collection shoot started. Everyone was so keen on letting it go that even the worst 23 hours-jetlag was ignored (fyi: our colourist Matt comes from Australia). Because, here in rainy Hamburg, another journey has just begun.
This morning, we chatted with Anna Bosniak. She’s been the producer for EL shoots since 11 years, and she really does enjoy them because, like she states, “it’s not only a crew but more like family and friends, since a big part of the actual EL-team like Steve, Tyler and Lesley has been working together a very long time.” Anna, who worked six years in advertising as an art buyer before she founded her own small production agency with clients like Roeckl, Mandarina Duck and Deutsche Bank, is doing the whole organisation and coordination of the EL shoot. For her, the shooting is not only about 12 shooting-days but 5 to 7 weeks in total, including scheduling and postproduction. But for now, we have just finished the first day of doing two female hair styles and colours for the A2Z-films, and everything already looked awesome.
Stay tuned for a short video where Steve Hogan, Essential Looks Creative Director, is telling about what’s happening in the next 11 days.
After the click you’ll find more pictures from the first shooting day.