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	<title>Schwarzkopf Professional - Essential Looks</title>
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	<link>http://www.essential-looks.com</link>
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		<title>Punk icon news story on EL App</title>
		<link>http://www.essential-looks.com/news/punk-icon-news-story/</link>
		<comments>http://www.essential-looks.com/news/punk-icon-news-story/#comments</comments>
		<pubDate>Wed, 12 Jun 2013 12:23:53 +0000</pubDate>
		<dc:creator>EL Crew</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.essential-looks.com/?p=1642</guid>
		<description><![CDATA[News from the Essential Looks app: Though the ripple effect of the anarchic culture of the late 1970s never really]]></description>
			<content:encoded><![CDATA[<p>News from the <a href="https://itunes.apple.com/us/app/essential-looks-by-schwarzkopf/id608997318?mt=8"><strong>Essential Looks app</strong></a>:<br />
<img src="http://www.essential-looks.com/wp-content/uploads/2013/06/icon2.jpg" alt="" title="icon2" width="520" height="380" class="aligncenter size-full wp-image-1643" /></p>
<p>Though the ripple effect of the anarchic culture of the late 1970s never really seemed to dissipate, fashion has decreed that punk is officially back.</p>
<p>The organic intention of punk was counter-cultural, and its aesthetic founded in anti-fashion. Those who were present and active in its inception are understandably giving the cold shoulder to this contemporary ratification of the chaotic artistic movement as an on-trend style. However across the runways for FW13 there were still plenty of the studs, zips, spikes, deconstructed fabrics and hairstyles with attitude that are now fairly common place as captured in many a street-style image and seen backstage as a default off-duty model uniform. Frayed denim, biker boots, the imperfect ponytail- these hieroglyphs are still the elements that are deemed to add ‘edge’ to an ensemble and enable the wearer to stand out from the crowd.</p>
<p>Punk is about daring to be different. If Punk is back, its timing couldn&#8217;t be better.</p>
<p>Read the full story exclusively on the Essential Looks app:</p>
<p><a href="https://itunes.apple.com/us/app/essential-looks-by-schwarzkopf/id608997318?mt=8">Click here to download the EL app</a> directly from itunes or to register your account with the unlock code found in the front of you Essential Looks Book <a href="https://www.essentiallookscollection.com/">visit here.</a></p>
]]></content:encoded>
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		<title>Cannes fashion on Essential Looks App</title>
		<link>http://www.essential-looks.com/news/cannes-fashion-on-essential-looks-app/</link>
		<comments>http://www.essential-looks.com/news/cannes-fashion-on-essential-looks-app/#comments</comments>
		<pubDate>Sun, 02 Jun 2013 17:26:07 +0000</pubDate>
		<dc:creator>EL Crew</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.essential-looks.com/?p=1637</guid>
		<description><![CDATA[News from the Essential Looks app: With red carpet season well and truly underway, the super slick 12-day event that]]></description>
			<content:encoded><![CDATA[<p>News from the <a href="https://itunes.apple.com/us/app/essential-looks-by-schwarzkopf/id608997318?mt=8">Essential Looks app</a>:</p>
<p><img src="http://www.essential-looks.com/wp-content/uploads/2013/06/cannes.jpg" alt="cannes film festival" title="cannes" width="520" height="268" class="aligncenter size-full wp-image-1638" /></p>
<p>With red carpet season well and truly underway, the super slick 12-day event that is the Cannes Film Festival did not disappoint in the style stakes for it’s 66th year- with everything from sequins to sculptured gowns on show.  </p>
<p>The party kicked off with the premiere of Baz Luhrmann’s hotly anticipated Great Gatsby, where Carey Mulligan, Cara Delevingne and Leonardo DiCaprio walked down a soggy red carpet for opening night sheltered by umbrellas. Leading lady Carey opted for a pale pink Dior couture gown and added a screen siren edge with a slick of fire engine red across her lips.  Model of the moment Cara Delevingne went all-out Hollywood glamour in a black Burberry lace gown, hair swept back to reveal a sprinkling of Chopard diamonds and a heavy tough-girl brow. </p>
<p>Showing no signs of being tired despite her hectic schedule, Mulligan looked in great spirits as she arrived on the red carpet again last Sunday for the premiere of her new film Inside Llewyn Davis.  Laughing and giggling in a standout monochrome Vionnet gown she kept her hair swept back and her make-up super- simple in tones of nude to showcase her alabaster complexion. In true gentlemanly fashion, co-stars Justin Timberlake, John Goodman and Garrett Hedlund kept to Carey&#8217;s monochrome themed palette in complimentary black and white suits. </p>
<p>Read the full story exclusively on the Essential Looks app:</p>
<p><a href="https://itunes.apple.com/us/app/essential-looks-by-schwarzkopf/id608997318?mt=8">Click here to download the EL app</a> directly from itunes or to register your account with the unlock code found in the front of you Essential Looks Book <a href="https://www.essentiallookscollection.com/">visit here.</a></p>
]]></content:encoded>
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		<title>Essential Looks App How to Video P2</title>
		<link>http://www.essential-looks.com/news/essential-looks-app-how-to-video-p2/</link>
		<comments>http://www.essential-looks.com/news/essential-looks-app-how-to-video-p2/#comments</comments>
		<pubDate>Wed, 29 May 2013 20:58:01 +0000</pubDate>
		<dc:creator>EL Crew</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.essential-looks.com/?p=1635</guid>
		<description><![CDATA[Here is part two of the how to guide for the new Essential Looks App. In this part we show]]></description>
			<content:encoded><![CDATA[<p><iframe width="520" height="293" src="http://www.youtube.com/embed/AdxmaSEx0k0" frameborder="0" allowfullscreen></iframe><br />
Here is part two of the how to guide for the new Essential Looks App.</p>
<p>In this part we show you how to get the most out of this new app. Browse, read and play new content and of course dive into the wealth of knowledge that is the Trend Report. This app features the full Spring / Summer Colour Buzz collection. Enjoy.</p>
<p><a href="https://itunes.apple.com/us/app/essential-looks-by-schwarzkopf/id608997318?mt=8">Click here to download the EL app</a> directly from itunes or to register your account with the unlock code found in the front of you Essential Looks Book <a href="https://www.essentiallookscollection.com/">visit here.</a></p>
]]></content:encoded>
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		<title>Essential Looks App How to Video P1</title>
		<link>http://www.essential-looks.com/news/essential-looks-app-how-to-video-p1/</link>
		<comments>http://www.essential-looks.com/news/essential-looks-app-how-to-video-p1/#comments</comments>
		<pubDate>Tue, 28 May 2013 09:17:50 +0000</pubDate>
		<dc:creator>EL Crew</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.essential-looks.com/?p=1632</guid>
		<description><![CDATA[Here is part one of the animated How to Use guide for the new Essential Looks app. This video covers]]></description>
			<content:encoded><![CDATA[<p><iframe width="520" height="293" src="http://www.youtube.com/embed/PPTXArQMbeY" frameborder="0" allowfullscreen></iframe></p>
<p>Here is part one of the animated How to Use guide for the new Essential Looks app. This video covers the basics of downloading and registering your inspiring new app.</p>
<p><a href="https://itunes.apple.com/us/app/essential-looks-by-schwarzkopf/id608997318?mt=8">Click here to download the EL app</a> directly from itunes or to register your account with the unlock code found in the front of you Essential Looks Book <a href="https://www.essentiallookscollection.com/">visit here.</a></p>
]]></content:encoded>
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		<title>Essential Looks app Launches</title>
		<link>http://www.essential-looks.com/news/essential-looks-app-launches/</link>
		<comments>http://www.essential-looks.com/news/essential-looks-app-launches/#comments</comments>
		<pubDate>Sat, 25 May 2013 13:03:54 +0000</pubDate>
		<dc:creator>EL Crew</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.essential-looks.com/?p=1620</guid>
		<description><![CDATA[Essential Looks launches the new Essential Looks app for iPad. This app combines an incredible number of features including the]]></description>
			<content:encoded><![CDATA[<p><a href="https://itunes.apple.com/us/app/essential-looks-by-schwarzkopf/id608997318?mt=8"><img src="http://www.essential-looks.com/wp-content/uploads/2013/05/app_desktop-520x520.jpg" alt="EL ipad app and desktop" title="Essential Looks ipad app and desktop" width="520" height="520" class="aligncenter size-large wp-image-1622" /></a></p>
<p>Essential Looks launches the new Essential Looks app for iPad. This app combines an incredible number of features including the EL Trend Report, Inspirational stories, videos, live streaming and the very latest fashion and hair news written exclusively for Essential Looks.</p>
<p>Running on the Apple iPad, it&#8217;s panelled and easy to use design will continually evolve bringing you even more exiting features, ways to explore and innovative tools. This is an &#8220;organic app&#8221; ever evolving from the &#8220;feedback and suggestions of it&#8217;s users&#8221;.  The iPad app complements the <em>new look</em> Desktop Trend Report app perfectly, adding even more exciting and inspirational features on top and taking full advantage of the benefits of a touch screen device.</p>
<p>This app is free to download and use with news and inspiration sections open but current Spring Summer  Essential Looks subscribers can access the full interactive Trend Report as well using the unlock code located in the front of their Essential Looks book. If you don&#8217;t have a code and would like to <strong>request</strong><em> one please use the <a href="https://www.essentiallookscollection.com/info/contact">contact for here</a></p>
<p><a href="https://itunes.apple.com/us/app/essential-looks-by-schwarzkopf/id608997318?mt=8"><strong>Download the app from itunes</strong></a> and then create an essential looks account by <a href="https://www.essentiallookscollection.com"><em>clicking here</em></a>  using your unlock code (from the front of your book or voucher). </p>
<p>We hope you enjoy this first version of the Essential Looks app and stay tuned for more developments and features which will be arriving <em>very</em><strong> soon!</p>
<p><strong><em><a href="https://itunes.apple.com/us/app/essential-looks-by-schwarzkopf/id608997318?mt=8">DOWNLOAD ESSENTIAL LOOKS APP HERE</a></em></strong></p>
<p><a href="https://itunes.apple.com/us/app/essential-looks-by-schwarzkopf/id608997318?mt=8"><img src="http://www.essential-looks.com/wp-content/uploads/2013/05/features1-520x520.jpg" alt="Essential Looks app" title="Schwarzkopf Professional Essential Looks app" width="520" height="520" class="aligncenter size-large wp-image-1623" /></a></p>
]]></content:encoded>
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		<title>Thursday 15th of November 2012 – Essential Looks Spring/Summer 2013 photo shoot</title>
		<link>http://www.essential-looks.com/news/thursday-15th-of-november-2012-%e2%80%93-essential-looks-springsummer-2013-photo-shoot/</link>
		<comments>http://www.essential-looks.com/news/thursday-15th-of-november-2012-%e2%80%93-essential-looks-springsummer-2013-photo-shoot/#comments</comments>
		<pubDate>Mon, 19 Nov 2012 10:47:21 +0000</pubDate>
		<dc:creator>EL Crew</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.essential-looks.com/?p=1617</guid>
		<description><![CDATA[Hello and welcome to the EL Blog. PHEW !!!!! &#8211; 18 days and 16 models later the Essential Looks Colour]]></description>
			<content:encoded><![CDATA[<p>Hello and welcome to the EL Blog.</p>
<p>PHEW !!!!! &#8211; 18 days and 16 models later the Essential Looks Colour Buzz Collection for Spring/ Summer 2013 is now finished.</p>
<p>Lucette was our final model today for the trend direction GLAM CHIC and she fits perfectly into this trend (as you will see when the EL book is published).</p>
<p>We hope you have enjoyed following the collection each day so, until next time<br />
from Steve, Tyler, Lesley and the entire EL crew……goodbye.</p>
<p>And remember…..if you want THE LOOK…them choose Essential Looks…..</p>
<p>TOGETHER. A passion for hair.</p>
]]></content:encoded>
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		<title>Wednesday 14th of November 2012 – Essential Looks Spring/Summer 2013 photo shoot</title>
		<link>http://www.essential-looks.com/news/wednesday-14th-of-november-2012-%e2%80%93-essential-looks-springsummer-2013-photo-shoot/</link>
		<comments>http://www.essential-looks.com/news/wednesday-14th-of-november-2012-%e2%80%93-essential-looks-springsummer-2013-photo-shoot/#comments</comments>
		<pubDate>Wed, 14 Nov 2012 19:52:08 +0000</pubDate>
		<dc:creator>EL Crew</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.essential-looks.com/?p=1607</guid>
		<description><![CDATA[Hello and welcome to the EL Blog. The penultimate day of the Essential Looks collection shoot and today we have]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.essential-looks.com/wp-content/uploads/2012/11/14.11.2012_Wednesday-33-300x200.jpg" alt="" title="14.11.2012_Wednesday 33" width="300" height="200" class="aligncenter size-medium wp-image-1613" /><img src="http://www.essential-looks.com/wp-content/uploads/2012/11/14.11.2012_Wednesday-23-300x200.jpg" alt="" title="14.11.2012_Wednesday 23" width="300" height="200" class="aligncenter size-medium wp-image-1612" /><img src="http://www.essential-looks.com/wp-content/uploads/2012/11/14.11.2012_Wednesday-22-300x200.jpg" alt="" title="14.11.2012_Wednesday 22" width="300" height="200" class="aligncenter size-medium wp-image-1611" /><img src="http://www.essential-looks.com/wp-content/uploads/2012/11/14.11.2012_Wednesday-21-300x200.jpg" alt="" title="14.11.2012_Wednesday 21" width="300" height="200" class="aligncenter size-medium wp-image-1610" /><img src="http://www.essential-looks.com/wp-content/uploads/2012/11/14.11.2012_Wednesday-16-300x200.jpg" alt="" title="14.11.2012_Wednesday 16" width="300" height="200" class="aligncenter size-medium wp-image-1609" /><img src="http://www.essential-looks.com/wp-content/uploads/2012/11/14.11.2012_Wednesday-15-300x224.jpg" alt="" title="14.11.2012_Wednesday 15" width="300" height="224" class="aligncenter size-medium wp-image-1608" />Hello and welcome to the EL Blog.</p>
<p>The penultimate day of the Essential Looks collection shoot and today we have Jessie for GLAM CHIC and April for the trend story, ELECTRIC YOUTH.</p>
<p>Once again both Lesley and Tyler delivered amazing work and Sabine our super talented EL Collection photographer shot some beautiful work.</p>
<p>15 models down and 1 to go tomorrow and our collection will be complete and what a fantastic collection it is with something to excite all hairdressers and their clients.</p>
<p>The Essential Looks Colour Buzz Collection will have it’s global launch in the vibrant city of Berlin on Sunday March 3rd 2013.</p>
<p>The four trends within our collection are:</p>
<p>MONO MODS – Rounded fringes/ clean contours – blondes with contrasting shades.</p>
<p>WHITE ANGLES – Graphic lines and panels – violet, reds and copper colours.</p>
<p>ELECTRIC YOUTH – Contrasts of texture &#038; shape – natural, gold &#038; pastel colours.</p>
<p>GLAM CHIC – Modern dressings &#038; textures – different shades of brown colours.</p>
<p>Until tomorrow EL Blog followers.</p>
<p>Best wishes from the EL Crew.</p>
]]></content:encoded>
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		<title>Tuesday 13th of November 2012 – Essential Looks Spring/Summer 2013 photo shoot</title>
		<link>http://www.essential-looks.com/news/tuesday-13th-of-november-2012-%e2%80%93-essential-looks-springsummer-2013-photo-shoot/</link>
		<comments>http://www.essential-looks.com/news/tuesday-13th-of-november-2012-%e2%80%93-essential-looks-springsummer-2013-photo-shoot/#comments</comments>
		<pubDate>Wed, 14 Nov 2012 16:56:26 +0000</pubDate>
		<dc:creator>EL Crew</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.essential-looks.com/?p=1589</guid>
		<description><![CDATA[Hello and welcome to the EL Blog. WOW !!!! What a great day, both of our models Kat and Ani]]></description>
			<content:encoded><![CDATA[<p>Hello and welcome to the EL Blog.</p>
<p>WOW !!!! What a great day, both of our models Kat and Ani really showed out for the camera today.</p>
<p>Kat looked a cooler than cool MONO MOD whilst ANI really did put the spark into ELECTRIC YOUTH.</p>
<p>When we look at the daily print offs on our boards we can really see the body of work coming together.</p>
<p>This Essential Looks collection will have something for everyone from strong directional looks to softer interpretations, short hair looks , mid length looks and long length looks, all of which are inspired by the International Catwalks yet still firmly focused on commercial reality for salon clients.</p>
<p>Real, attainable fashion focused haircuts and haircolours…Essential Looks is always keeping it real……….with attitude and style.</p>
<p>Stylishly yours.</p>
<p>The EL crew.</p>
]]></content:encoded>
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		<title>Monday 12th of November 2012 – Essential Looks Spring/Summer photo shoot</title>
		<link>http://www.essential-looks.com/news/monday-12th-of-november-2012-%e2%80%93-essential-looks-springsummer-photo-shoot/</link>
		<comments>http://www.essential-looks.com/news/monday-12th-of-november-2012-%e2%80%93-essential-looks-springsummer-photo-shoot/#comments</comments>
		<pubDate>Mon, 12 Nov 2012 17:43:06 +0000</pubDate>
		<dc:creator>EL Crew</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.essential-looks.com/?p=1585</guid>
		<description><![CDATA[Hello and welcome to the EL Blog. We were really excited with yesterday’s results, the pictures looked amazing and today]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.essential-looks.com/wp-content/uploads/2012/11/12.11.2012_Monday-30-300x200.jpg" alt="" title="12.11.2012_Monday 30" width="300" height="200" class="aligncenter size-medium wp-image-1605" /><img src="http://www.essential-looks.com/wp-content/uploads/2012/11/12.11.2012_Monday-29-300x200.jpg" alt="" title="12.11.2012_Monday 29" width="300" height="200" class="aligncenter size-medium wp-image-1604" /><img src="http://www.essential-looks.com/wp-content/uploads/2012/11/12.11.2012_Monday-17-300x200.jpg" alt="" title="12.11.2012_Monday 17" width="300" height="200" class="aligncenter size-medium wp-image-1603" /><img src="http://www.essential-looks.com/wp-content/uploads/2012/11/12.11.2012_Monday-16-300x200.jpg" alt="" title="12.11.2012_Monday 16" width="300" height="200" class="aligncenter size-medium wp-image-1602" /><img src="http://www.essential-looks.com/wp-content/uploads/2012/11/12.11.2012_Monday-12-300x200.jpg" alt="" title="12.11.2012_Monday 12" width="300" height="200" class="aligncenter size-medium wp-image-1601" /><img src="http://www.essential-looks.com/wp-content/uploads/2012/11/12.11.2012_Monday-1-300x200.jpg" alt="" title="12.11.2012_Monday 1" width="300" height="200" class="aligncenter size-medium wp-image-1600" />Hello and welcome to the EL Blog.</p>
<p>We were really excited with yesterday’s results, the pictures looked amazing and today was equally as inspiring.</p>
<p>Lou Lou for WHITE ANGLES and Lottie for MONO MODS are today’s models.</p>
<p>Lou Lou’s hair is a fantastic smouldering fusion of Igora Royal coppers whilst Lottie’s colour is an amazing all over high lift Igora Royal blonde.</p>
<p>With Lou Lou on set today finishes our first trend direction with all four WHITE ANGLES models photographed and filmed and, whilst we may be biased, it really is a stunning trend with superb colouring and cutting techniques from Lesley and Tyler.</p>
<p>Lottie is our third MONO MOD model and tomorrow we have Kat who is our Catwalk model in MONO MODS who will complete the MONO MOD section.</p>
<p>Three more days shooting and filming and our collection will be finished. We cannot wait to bring it all to life and to share the trends and looks with you all.</p>
<p>Until tomorrow.</p>
<p>Trendily yours.</p>
<p>The EL crew.</p>
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		<title>Sunday 11th of November 2012 – Essential Looks Spring/Summer 2013 photo shoot</title>
		<link>http://www.essential-looks.com/news/sunday-11th-of-november-2012-%e2%80%93-essential-looks-springsummer-2013-photo-shoot/</link>
		<comments>http://www.essential-looks.com/news/sunday-11th-of-november-2012-%e2%80%93-essential-looks-springsummer-2013-photo-shoot/#comments</comments>
		<pubDate>Mon, 12 Nov 2012 09:30:01 +0000</pubDate>
		<dc:creator>EL Crew</dc:creator>
				<category><![CDATA[A2Z Production]]></category>
		<category><![CDATA[Making-of]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.essential-looks.com/?p=1556</guid>
		<description><![CDATA[Hello and welcome to the EL Blog. The EL team are bright and breezy after their day off yesterday and]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.essential-looks.com/wp-content/uploads/2012/11/12.11.2012_Monday-19-300x200.jpg" alt="" title="12.11.2012_Monday 19" width="300" height="200" class="aligncenter size-medium wp-image-1582" /><img src="http://www.essential-looks.com/wp-content/uploads/2012/11/12.11.2012_Monday-16-300x200.jpg" alt="" title="12.11.2012_Monday 16" width="300" height="200" class="aligncenter size-medium wp-image-1581" /><img src="http://www.essential-looks.com/wp-content/uploads/2012/11/12.11.2012_Monday-10-300x200.jpg" alt="" title="12.11.2012_Monday 10" width="300" height="200" class="aligncenter size-medium wp-image-1580" /><img src="http://www.essential-looks.com/wp-content/uploads/2012/11/12.11.2012_Monday-4-300x200.jpg" alt="" title="12.11.2012_Monday 4" width="300" height="200" class="aligncenter size-medium wp-image-1579" /><img src="http://www.essential-looks.com/wp-content/uploads/2012/11/12.11.2012_Monday-1-300x200.jpg" alt="" title="12.11.2012_Monday 1" width="300" height="200" class="aligncenter size-medium wp-image-1578" />Hello and welcome to the EL Blog.</p>
<p>The EL team are bright and breezy after their day off yesterday and cannot wait to get started again today and what a day we have in store.</p>
<p>Cherinne, our beautiful French model has without doubt a certain “Je ne sais quoi” quality that fits perfectly to her trend story, GLAM CHIC whilst our second model Franziske just exudes the feeling needed for her trend story, MONO MODS.</p>
<p>Both girls have stunning haircuts and colours and we are really beginning to see the entire collection coming together now and please keep this a secret but we all feel that this collection is going to look F-A-N-T-A-S-T-I-C !!!!</p>
<p>The Spring/Summer Essential Looks collection will be entitled Colour Buzz, when you see the collection in it’s entirety, you will understand why.</p>
<p>Yours happily.</p>
<p>The EL crew : )</p>
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